Professionals want marketing that doesn’t feel like marketing. They want to work with people and organizations that feel like real people and organizations.
In other words, professionals want to work with people and organizations that seem approachable and relatable. And you can use this truth of marketing to your own advantage. You just need to know how to make your law firm seem approachable from a professional standpoint.
So how do you do that? How can you learn how to generate more law practice leads?
We’re here to help. This is our top advice on how to generate more law firm leads the right way.
Set Up Google Ads
Google Ads can be an effective way to generate more law practice leads. Setting up ads can be time-consuming but it is valuable and can result in a great return on investment.
The first step is to create an online advertisement and include relevant keywords associated with legal services. Once the ad is written, it is time to set up the Google Ads campaign. This can be done through the Google Ads platform.
Offer Free Consultations
Whenever potential client has questions about their legal needs, they can reach out to your marketing law firms for a brief consultation. Being able to give prospective clients an opportunity to speak with an experienced attorney gives them an avenue for venting their concerns.
Hearing your firm’s advice and input can be reassuring and create a trusting relationship. Advertising-free consultations can also draw more attention from potential clients who wouldn’t usually be seeking legal advice.
Use remarketing to generate more law practice leads by distributing your ads to individuals who have visited your site before. Remarketing can be done through platforms like Google Ads and Facebook Ads.
Make sure your ads are tailored toward individuals who have already clicked on your site by using geo-targeting and custom audiences. You should also run multiple ads at the same time to capture a wider audience.
Pre-qualify New Leads
To prequalify potential law firm clients start by examining their online presence, such as their website, social media profiles, and past reviews. Develop a set of criteria for judging lead generation quality. This should include criteria for evaluating a lead’s budget and potential complications of the case.
After you have prequalified leads, engage them with content marketing and direct marketing techniques. Offer potential clients free consultations and provide information on topics relevant to their specific interests.
Conduct Partner Webinars
Hosting a webinar allows potential clients to learn more about the practice, its lawyers, and the services they offer. This can help to generate more leads and generate more interest in practicing law.
To maximize the success of your webinar, it is important to ensure that the content of the webinar is based on the target audience’s needs and interests. For example, if your target audience is families, talk about family laws such as divorce and child custody.
Devise Customized Lead Generation Strategies for Your Law Practice
Generating leads for your law practices through content marketing and SEO can be difficult, but with the information provided in this article, you should now have a good understanding of how to get started.
Start by fine-tuning your website and other online platforms and be sure to update your content regularly.
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