Brands in different industries are using videos to gain the attention of their audiences. The concept of depending on video content to market products and services has increased tremendously since buyers are more inclined towards videos compared to images and text. People prefer videos since they’re easily shareable and convey messages they carry in a smoother manner than text and images.
Video content is more than just putting out excellently edited videotapes; it’s all about initiating positive responses from the audiences. Videos that trigger conversations about brands will get them closer to potential buyers and business goals. To enhance the experience, brands have advanced to live streaming from traditional videos.
Streaming live isn’t an unknown idea. However, the way modern videos are created and executed has changed significantly. This is due to the advanced live selling platform and social media features. In simple terms, live streaming is another perfect way to interact with potential customers and share the brand message.
Ways to Use Live Streaming for Marketing
Livestreaming shopping offers numerous benefits, which include:
- Streaming live footage creates a strong and robust connection with a huge audience simultaneously
- Live streaming is more affordable compared to video ads
- Live streams are a multipurpose content format
While live streaming offers these key benefits, brand managers, in most cases, don’t create the right content strategy for them. In order to connect with potential buyers via live streaming, it’s necessary to focus on what you want to convey through live streams.
On top of that, the videos you’re planning to broadcast need to be in sync with your brand’s unique needs. Let’s look at some expert-proven ways to use live streaming for brand, product, or service marketing.
Live Streaming of Ongoing Events
Everyone will not be part of your continuing event. However, streaming the event live can enable you to gain much-needed audience and attention.
These days, many brands utilize live video streaming to provide their online audiences with the opportunity to see what they’re missing out.
In the past few years, there has been a huge shift in the way people look for products and how they shop. This has resulted in online live reviews. Niche expert live reviews can be significantly beneficial for your brand.
These days, brands use bloggers, social media influencers, and industry experts to review their products and services since reviews by third parties usually hold more value than just advertising. Industry experts can also answer questions about their products in live videos.
Give Your Viewers a Glimpse of What Goes on Behind the Scenes
Behind the scenes, live streaming gains amazing views. It’s because it takes the audience to the real process of how the brand works. Also, it shows what it takes to design and create your products.
Additionally, behind-the-scenes live videos highlight the effort behind the brand, which can trigger an emotional connection with your audience. These videos can be something like:
- Making of the product
- Funny bloopers and
- The workforce behind the brand.
Such live videos are impromptu and can collect amazing audience views and engagement.
Like all marketing and branding efforts, live selling should be all about creating an emotional bond with potential buyers. Using relatable, entertaining, and informative livestream videos in real-time is the perfect way to market your brand, products, or services, increase conversions, and boost your sales significantly.