In our digital age, it is extremely important how a business gets advertisement comments and consumer comments. Social media and review websites have blurred the boundaries between advertisement and consumer feedback. When feedback is blurs, businesses face challenges in maintaining accountability and consumers face difficulties in making rational purchases.
Defining Advertisement
Advertising is a communication strategy that is paid and used by businesses to market their products, services, or brand. Ads serve the purpose of endorsing and marketing potential customers by focusing on the essential functions, advantages, and exceptional selling components....
