Creativity never goes out of style and creativity in digital marketing is a game-changer.
Although originality has always been king in content marketing, we need to remember no ideas are original, and a badly executed idea is a missed opportunity.
What we need in digital media marketing is visually engaging content with a call to action.
The following examples highlight some of the best in creatively conceptualized advertising campaigns that have taken the world by storm over recent years.
The ALS Ice Bucket Challenge. This campaign took social media by storm and went...
What separates marketing winners from losers? Marketing metrics matter.
You can have the best strategy, spend the most money, and work on the most creative...
