Tag: marketing metrics

What separates marketing winners from losers? Marketing metrics matter. You can have the best strategy, spend the most money, and work on the most creative execution. But without the right metrics, you won't know if it's working. Or, maybe you're working with bad data. With the growth of digital marketing, metrics have become easier to run. But they can also be run incorrectly. If you want a solid understanding of the metrics that matter and how to track them, keep reading. Return on Investment It quantifies the profitability of the marketing investments made over...