Tag: law firm marketing

Did you know that when Americans need legal help, more than 15% take their search online? As a lawyer, you may hope that your reputation precedes you, and word-of-mouth marketing is still an effective approach.  However, law firm marketing efforts are increasingly going the digital route, and it's important to keep pace if you want to stay competitive and relevant. Today, we're taking a look at three ways to optimize your marketing strategy, one step at a time.  1. Invest in Search Engine Optimization  Search engine optimization (SEO) is the process of making your online...