Did you know that when Americans need legal help, more than 15% take their search online? As a lawyer, you may hope that your reputation precedes you, and word-of-mouth marketing is still an effective approach.
However, law firm marketing efforts are increasingly going the digital route, and it’s important to keep pace if you want to stay competitive and relevant. Today, we’re taking a look at three ways to optimize your marketing strategy, one step at a time.
1. Invest in Search Engine Optimization
Search engine optimization (SEO) is the process of making your online presence as visible and authoritative as possible. There are many ways you can achieve this aim, including:
- Investing in content marketing
- Performing keyword research
- Optimizing your link-building efforts
- Improving the user experience
On your own, these tasks can be time-consuming and tedious. While SEO is a critical part of any marketing plan, you have important client matters to focus on. That’s why it helps to outsource this effort to an industry specialist.
If possible, look for an expert in your practice field. Searching for a specific term, such as “SEO for immigration lawyers” can help you find an SEO professional who’s familiar with your content and knows how to optimize your site for success.
2. Manage Your Reviews
You might not think of reviews as essential parts of marketing for law firm companies, but they are. As more people turn to the internet to secure legal services, they’re paying close attention to what others are saying. In fact, one survey shows that 84% of people now trust online reviews as much as recommendations from friends and family members.
The more positive reviews you can rack up on sites like Google and Facebook, the better. Invest in software that automatically prompts your clients to leave a review after an important interaction, preferably soon after the encounter. In addition, try to follow up and respond to bad reviews so your followers know that you take them just as seriously.
3. Try Social Media Marketing
No, your current and prospective clients don’t expect you to share memes or GIFs all day long. That kind of social media content wouldn’t be appropriate.
However, they do want to interact with law firms that are tech-savvy and up-to-date on the latest trends, including social media platforms. Your firm should have an active presence on platforms such as Facebook, Twitter, LinkedIn, and any other channel that fits your audience type.
Any time you write a blog and post it on your website, share the link to your socials! The same goes for your e-newsletter, corporate updates, and any other type of interaction you have with your online community. You can also use the live video feature on most of these sites to give your followers a real-life look at how your firm operates, who works within it, and other topics of interest.
Ace Your Law Firm Marketing Strategy
Whether you’re opening up a new law practice or you’ve been a local mainstay for years, it’s important to keep your marketing approach fresh.
These are only a few of the law firm marketing strategies that can help you earn more clients and keep your current ones as engaged and happy as possible.
If your legal business is struggling to get off the ground, these tactics can give you the exposure and brand recognition you need. In the meantime, check out our Business Page for more tips on how to reinvigorate your business from the ground up!