Outdoor space is something that can massively boost advertising for businesses. We can start with outdoor business signage. But how can you capitalize the most and draw the attention of customers?
It can be difficult, but with the right tips, you can get a competitive edge against other businesses in your area. Here are some tips you need to know to make the most out of outdoor business signage.
Read on!
Make Designs Bright & Bold
When it comes to outdoor business signs, making designs bright and bold is a must. Make sure that the sign is visible and understandable.
Start by making use of a bold font so that the words are easily readable from a distance. Then, choose bright, contrasting colors that will be easily noticed and stand out against the surrounding area.
If possible, add a logo and other accents to the sign design. This can add visual interest and attract attention. Finally, make sure to mount the sign at the right height, location, and orientation to maximize visibility.
Fonts Matter
The type of font you choose needs to be easily legible from a distance and distinctive. Overly ornate fonts may be difficult to read.
Bold and thick fonts will make an impression. That’s why sans serif fonts like Arial or Neue Haas Grotesk are usually the best choice. Additionally, you should take into account the size of the font, as well as the thickness, spacing, and color. Don’t use too many fonts to avoid confusion.
To make the most out of your outdoor business signage, make sure it is highly visible and easily read from a distance
Use Only a Few Words
A simple, eye-catching phrase or slogan is often the best way to catch the attention of customers. When deciding on words for outdoor signage, be sure to consider the size of the space and how much can be seen clearly from a distance.
Additionally, when creating a phrase for outdoor signage it is important to remember the “less is more” mantra.
This means using active words that invite customers to take the desired action. Or it can mean using the brand slogan or mission in a concise way.
Having a few catchy words will help customers get a better understanding of the business and its services quickly while allowing the company to make the most out of its outdoor signage.
Use Dimensional Signs
Dimensional signs are eye-catching, versatile, and effective in a wide variety of outdoor business spaces. They are made of durable materials like wood, plastic, and metal, which provide long-term durability and visibility.
When placed in the right areas, they can be a great way to draw attention to the business. This can provide customers with valuable information such as products, services, contact information, or special offers.
Dimensional signs can be designed with custom business graphics and fonts to give them a unique touch. They can also be illuminated with LED lights for added visibility at night.
Make Your Business Signage Stand Out Today
Outdoor business signage is essential to any business. It’s one of the most cost-effective methods for marketing and advertising.
Plus, it can be done strategically to reach a targeted audience and maximize your ROI. With the right design, materials, and placement, outdoor signage can be a powerful tool.
Try it today and see the potential for sustainable results.
Did you find this article helpful? Check out the rest of our blogs!