Are you getting ready to sell a fairly new home in a very desirable neighborhood? If so, you might be able to get away with relying on a half-hearted home marketing strategy.
The real estate housing market has cooled off just a little in 2023 compared to 2022. But it’s still relatively easy to sell a home that will show well.
You might not be able to get away with making any mistakes with marketing homes online when selling slightly less desirable houses, though. In this case, you’ll need to make sure you’re doing everything you possibly can when marketing homes for sale. That’ll include steering clear of making any mistakes.
Here are eight mistakes with marketing homes online and what you can do to avoid them.
1. Listing Homes for Sale on the Wrong Sites
One of the biggest mistakes with marketing homes online that you can make is listing these homes for sale on the wrong sites. You won’t be able to get many eyes on these listings if they aren’t on the right sites.
Ideally, you’ll want home listings to appear on the Zillows and Redfins of the world. It’ll maximize exposure for them and ensure plenty of people consider buying them.
2. Failing to Play Up the Best Features of Homes
It’ll be easy to play up the best features of fantastic homes. You might actually have to scale back on how many features you include since there will be so many.
But there are other homes that won’t have a ton of redeeming qualities. You’ll need to work hard to find the positives in these homes.
There are, however, always going to be positives you can find in houses for sale. Even if a home is in bad shape, you can play up the fact that it offers a lot of opportunities for customizations done by potential home buyers.
3. Neglecting to Include Enough Photos of Homes
In 2023, you can’t afford not to include a lot of photos of homes when marketing them online. People will skip right over these homes and assume there must be something wrong with them if they don’t have many or even any photos.
Post as many photos of homes as you can online to give people a better idea of what the inside and outside of houses look like. It’ll increase the chances of them wanting to go check them out in person.
4. Posting Photos of Homes That Look Terrible
It isn’t enough to simply post photos of homes online. These photos also need to look great so that they show them in the best possible light.
Outside of having photos of homes taken, you should also hire a real estate photo editing service to lend a hand with them. Here is one wonderful photo editing service that you can learn more about here.
5. Including the Wrong Prices for Homes
Just before posting homes for sale online, you should double-check the price tags that appear on them. If you include the wrong price in home listings online, it can create all kinds of confusion both for you and potential home buyers.
This is one of the silliest mistakes with marketing homes online that you can make. It’ll force you to go back and remove your listings temporarily while you adjust the prices on them.
6. Relying On Listings for Homes to Attract Attention Themselves
Putting together online listings for homes that are for sale should generate some interest in them. But you’ll also need to take things a step further to market them effectively.
For example, you’ll need to reach out to local real estate agents in your area to be sure they’ve seen these listings. Otherwise, they might go unnoticed and fail to capture people’s attention like you thought they would.
7. Forgetting to Use Social Media to Market Homes
One of the most powerful tools that you’ll have in your toolbelt when marketing homes for sale is social media. You can get lots of extra eyes on homes for sale by putting up social media posts about them.
This will provide people with the chance to share your posts with people they might know. It’ll make it possible for you to sell homes so much quicker. It might also lead to higher offers coming in on these homes.
8. Leaving Listings for Homes Up After They Sell
After homes you’ve listed online sell, take it upon yourself to have their listings removed ASAP. If you don’t do this, potential home buyers are going to continue to reach out about them.
This is going to put you in a position where you’ll have to let people know that these houses are no longer available. It’ll also take attention away from other homes that are still for sale online.
By staying up to date, you’ll be able to keep the spotlight on only those homes that are still for sale. You’ll also be able to avoid wasting time fielding calls about homes that aren’t on the market anymore.
Don’t Make These Mistakes With Marketing Homes Online
The internet has made it so much easier for people to buy and sell homes. Potential home buyers can take tours of homes without having to leave their couches, while home sellers can market their home sales to so many more people.
But if you make any of the mistakes with marketing homes online listed here, it could put you into a tough spot. You might find that selling houses online will be more difficult than you imagined it would be. It’s why you should steer clear of them as best you can.
Browse through some of the other informative articles published on our blog to get more home-selling tips.
